TECHXPERTS
The CMO of Verizon and CCO of R/GA asked us to create Verizon’s very first YouTube content series, a departure from anything the brand had done before. While researching for the project, we realized that people view Verizon as nameless, faceless, and hidden behind a corporate Twitter handle. But it’s actually full of people who love being creative and sharing their passions. And naturally, they know their stuff when it comes to tech. So we created Techxperts: a platform for Verizon employees to talk about their personal perspectives and unique ideas for new ways to use that tech. The Techxperts teach people things like how to fly a drone, to create art. How to use Instagram filters, as a game. How to use voice assistants, to throw a party.
They help people develop a better understanding of their technology, through fun ideas that make them actually want to.
Introducing the Techxperts.
Youtube Series
Brandon shows us how he uses Google Home to instantly create any vibe in your space.
Chris and his fiancee show us how to create an incredible looking aerial self-portrait.
Andy shows us how to immerse yourself in any language just using your phone’s voice assistant.
Credits
Copywriter: Kate Sheehan | ECDs: Chris Joakim, Mike Donaghey | Production: Sibling Rivalry | Edit: Cosmo Street