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Canon: Be the Revolution

Be the Revolution

In Fall 2018, we launched Canon’s new revolutionary camera system: the EOS R.


Manifesto


How it worked

We gave two photographers, Jimmy Chin and Lindsay Adler, the camera for the first time, to be used in 3 totally different environments, to showcase the new exciting capabilities of the new EOS R system.


Jimmy Chin

Print Spread: Outdoor Photographer, Fall 2018

Print Spread: Outdoor Photographer, Fall 2018


LINDSAY ADLER

Print: Youtuber Magazine, Fall 2018

Print: Youtuber Magazine, Fall 2018


Product Launch

Print Spread: CNET, Fall 2018

Print Spread: CNET, Fall 2018

 

My Role: Concept, Art Direction, Execution & Design | Copywriter: Anna Wehr