Our Universal Language
The universal language was created to raise awareness around the National Geographic TV Series the Story of Us. The Story of Us was a 6-part series featuring Morgan Freeman traveling the world to seek and understand various aspects of humanity: such as the strength of belief, the thirst for power, how love shapes us, the role conflict plays in our lives, the spirit of rebellion and the concept of freedom.
Social experience
To drive tune-in, we created weekly Mixed-Media Facebook carousels with words and emotions from different languages and cultures around the world.
Digital & Social Experience
For social participation, we created an online experience for user's to use their own images. Relating to each weeks theme, the site featured a dictionary of words the user could choose to overlay on their picture. They would then post it to their social channel and be featured on our gallery.
My Role: Content Execution, Art Direction
Creative Idea: Evan T Atherton, Gabriel Guedelha