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Domestic Violence is a prevalent societal issue that is too often suppressed. Victims and family/friends of victims often ignore the issue.
Because this issue is kept in the dark, lets bring it to light.
Using innovative flashlight technology, the print ads will appear black until the consumer performs the call to action.
Outdoor Billboard
Using photosensitive technology, the billboard will appear white at night with only the call to action. The reveal will happen at night, further emphasizing that is it prevelant in the dark. It will be positioned in busy places such as Times Square, so consumers will be able to see the change.