Make the call
Domestic violence is often kept in the dark, let's bring it to light.
Using innovative flashlight technology, these print ads will appear darkened until the consumer shines a light behind the page, bringing the idea to light.
OOH
Using photosensitive technology, the billboard will appear white during the day, with only the call to action. The photo reveal occurs at night, further emphasizing domestic violence is kept in the dark. It could be positioned in busy places such as Times Square, so consumers will be able to see the change.
My Role: Concept, Art Direction, Execution | Student Work | Copywriter: Martin Zivica